Courtyard Arts Case Study
How Courtyard Arts increased their online presence and adopted a digital approach to how they interact with their customers
How Courtyard Arts increased their online presence and adopted a digital approach to how they interact with their customers
“I can honestly say our online presence and ability to communicate with our customers, staff, and wider community digitally would not be as effective as it is today without the team at OGEL IT. Our antiquated website, lack of IT systems and paper-based office was holding us back and limiting our growth. Today, we know we have systems in place that work for us in the present as well as the support of a team who can help us deliver our ideas for the future.” – Kate Davies, Centre Director
Background
Courtyard Arts is a charity set up by a group of passionate, local artists seeking to create a space for all to enjoy art in a friendly, open environment.
We wanted to increase the benefits that we could offer our members, however this was difficult with our outdated website. Manually booking a full timetable of 30 art classes a week across a wide range of specialisms to adults and children, made up for a lot of our administration time. Our staff were frustrated that there was no time left to follow up on, or take advantage of new opportunities that would improve on the lack of benefits available to our members, and needed a more efficient way of delivering essential information to our students.
We needed to be brought into the 21st century.
Our initial contact unfortunately could not offer a solution that met all of our needs, however through recommendation we contacted OGEL IT and they were able to provide us with a comprehensive proposal that met all of our demands, including making many suggestions that we had not considered, and gave us the confidence to implement these.
OGEL IT have been a pleasure to work with, efficient, approachable, and prompt in their responses. They listened to us and provided solutions which were tailored to our needs. – Jude O’Sullivan, Trustee
Engage
Collaborate to capture needs and finding solutions
Empower
Optimise resources increasing efficiency effectiveness and driving competition in the market
Equip
Implementing appropriate technologies
Enable
Continuous support tailored to individual needs
Approach
We worked closely with the customers to capture their business needs, finding solutions to their pain points, and advising on areas of improvements. Then we designed, created and hosted a website and supporting systems that met the business requirements and adopted the appropriate technologies and licenses to support their operation.
Result
Courtyard Arts legacy website was completely moved over to the newly designed modern website within the agreed timeline, migrating all existing content and launching their new online services. This included a CRM system to facilitate online bookings and a fully dynamic front page showing the most current and approaching updates. The system now allows effortless web content management by Courtyard themselves.
Engaging & empowering our customers to lead change in their business
Project Scope
Website Design & Implementation
- Create, Configure and host new website with intuitive menu
- Migrate existing content from legacy website
- Create image galleries to showcase exhibits and artwork
- Integrate website with ecommerce plugin to allow online class bookings and purchases
- Integrate CRM tool
- Integrate social media
- SEO configuration / optimisation and integration with Google Analytics
- Handover and staff training
- Website Backups
Membership System
- Integrate and configure a membership system that allows content access to be restricted to members
- Configure paid membership subscriptions
- Configure membership access to artist directory
Recurring Charges
- CRM tool subscriptions
- Ecommerce membership subscription
- OGEL IT support (Including quarterly website / theme updates and health check)
30 Working day completion time
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